I am also inspired by success. True success. Success through trial and error. While it’s great to get it right the first time, there is no lesson there, there is no character built off of a first-time-go ( Read more... )

I got another brain-fart while glancing at a heading in the Strib this morning ( Read more... )

Why would anyone pay hundreds, even thousands, for a higher-end photo session when they can easily get all the 'photos' they could possibly use for a lot less ( Read more... )

Gold or manure ( Read more... )

I've been brainstorming all of these great ideas lately, thinking I've really got something unique. Then I just happen to stumble on this while on lunch. Turns out, the exact ideas (from concept to completion), including the NAME of the idea, is being done by this photographer. That doesn't mean that I can't still do it, it just means that I'm not ( Read more... )

From Kimberly Reed's blog:

Me Ra Koh hosted an ‘ask and learn’ session last night on a pro photography forum, and closed with these nuggets of wisdom:

“Be good to yourself. Being an entrepreneur is one of the scariest things we can ever do. Trying to live a life that isn’t based on feast or famine is hard, and we feel the weight when we ( Read more... )

SALT IS NOT BORING - EIGHT MORE WAYS TO BRING THE COW TO WORK

*Is your product more boring than salt? Unlikely. So come up with a list of ten ways to change the product (not the hype) to make it appeal to a sliver of your audience.

*Think small. One vestige of the TV-industrial complex is a need to think mass. If it doesn't appeal to everyone, ( Read more... )

IS IT ABOUT PASSION?

You don't need passion to create a Purple Cow. Nor do you need an awful lot of creativity. What you need is the insight to realize that you have no other choice but to grow your business or launch your product with Purple Cow thinking. Nothing else is going to work ( Read more... )

ROBYN WATERS GETS IT

How long has it been since you've been to Kmart? My guess, if you're like most readers of this book, is "a long time." The same can't be said of Target, though. Target is the discounter of choice among professionals, design freaks, and serious shoppers (in other words, people with money to spend ( Read more... )

THE PROBLEM WITH COMPROMISE

If the goal of marketing is to create a Purple Cow, and the nature of the Cow is to be extreme in some attribute, it's inevitable that compromise can only diminish your chances of success ( Read more... )